Úvod FMEPCG 2129881

2129881

Title of the subject: Cost management

Semester_of_study (WT – winter/ST – summer): WT

Learning outcomes: The student will acquire theoretical knowledge and practical experience in marketing, value management, as well as methods for innovation processes with an emphasis on maximizing customer value.

Brief content of course: Marketing and development, changes in marketing in the 21st century, the development of business concepts. Growth opportunities for the company to current markets. The strategy of sustainable growth. Blue Ocean Strategy (BOS) market, market space, red and blue oceans, analytical tools and frameworks BOS system, formulation and implementation of BOS. Customer Value: universal understanding and marketing. Process and product innovation, insight and examples of innovative methods. Value management: History, Overview 4 disciplines. Value Analysis: seven stages and steps, methods of detection functions, establishing the value of the significance of functions, conversion of standard functions ,, determine the degree of fulfillment of the functions of determining the cost of the function, quantification values specified critical functions. Methods innovation processes: Lean Production (Past and Present Toyota Production System, types of losses and mapping, 14 principles TPS), Theory of Constraints (goal 5 steps of improvement method DBR, methods of Critical Chain, complex analysis of enterprise) Six Sigma ( main principles, DMAIC and methods for each stage, organizational structure, Lean Six Sigma).

Literature: KOTLER, P. T. – KELER, K.L.: Marketing management. Pearson Education Limited; 15 edition (2015), ISBN-13: 978-1292092621. KIM, W.CH. – MAUBORGNE, R.: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press. 2005. ISBN 978-1591396192. DAVIES, R. H. – DAVIES, A.J.: Value Management. Gower, 2011, ISBN-13: 978-1409409557. LIKER, J.K.: The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. McGraw-Hill Education; 1 edition, 2004, ISBN-13: 978-0071392310. GOLDRATT, E.M.: Theory of Constraints. North River Pr; 1 edition, 1999, ISBN-13: 978-0884271666. PANDE, P.S. – NEUMAN, R. P. – CAVANAGH, R. R: The Six Sigma Way: How GE, Motorola and other Top Companies are Honing Their Performance. McGraw-Hill Education; 1 edition, 2000. ISBN-13: 978-0071358064.